BIG FIVE GAME COMPANY (“BIG FIVE”)
|Essential Cookies: These cookies are essential for the operation of our Platforms and allow us to maintain your user sessions and prevent security threats. They include, for example, cookies that enable you to log into secure areas of our Platforms (should it be relevant or required from time to time), or even progress or complete a process whereby you contact us, log into an account, or add products to your basket and check-out securely. If you disable these cookies, you may not be able to use our Platforms and the services provided thereon fully or at all.
|Analytics Cookies: These cookies allow us to count the number of visitors to our Platforms and to see how they move around our Platforms. We aggregate this data and analyse it to improve the way our Platforms work and to enhance the user experience, for example, by improving the Platform’s layout. We are committed to using trusted third-party analytics providers’ tools to enable this analysis.
|Functional Cookies: These cookies are used for streamlining and enhancing our Platforms, by enabling us to perform certain non-essential functionalities on our Platforms. These functionalities include embedding content like videos or sharing contents on the Platforms on social media platforms.
|Advertising Cookies: These cookies record your visits to our Platforms, the pages you have visited and actions you have taken. We will use this information to make our advertising displayed on other platforms you visit (by third party advertising providers) more relevant to you. By allowing cookies on our Platforms, you authorise us to share this information with third parties for this purpose, for example, we may serve you a relevant advertisement based on your browsing history with our Platforms. You also authorise us to use third party cookies so we can personalise our advertisements to you and to help us analyse our clients’ behaviour. Our third-party advertising providers set anonymous cookies on other websites that we may advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit our Platforms. We then personalise our advertisements to you based on this information.
|Preference Cookies: These cookies allow us to provide enhanced functionality and personalisation by storing your settings and browsing preferences so that you ultimately have a better and more efficient experience on our Platforms in future.
INTEREST-BASED ADVERTISING? Interest-based advertising is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests. Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible. Relevant ads can also be delivered based upon the website content you have just been viewing, which is commonly referred to as “re-marketing”. For more information about interest-based advertising, what it is, how it works and how to opt-out, please refer to www.youronlinechoices.com, where you can even select your location and find out more about the protection of your online privacy. HOW DO YOU OPT-OUT OF INTEREST-BASED ADVERTISING? There are a number of resources and websites which can help you opt-out of online interest-based or behavioural advertising from the third party advertising agencies that operate online interest-based advertising for website publishers. The two resources which we have elected to communicate to you are:
Please note that opting out of online interest-based advertising using the above resources or services does not necessarily mean that the advertising of Big Five’s products and services on our own Platforms will no longer be tailored or personalised to your interests. It also does not necessarily mean that all interest-based or behavioural advertising which you are subject to will stop, because your opt-out only applies to this third parties who have subscribed to the services offered by the above providers. Furthermore, you should also appreciate that opting-out does not automatically means that you will no longer be subject to any advertising when you visit or use our Platforms, or any other websites or platforms you access from time to time, it simply means that the advertising which you do see or have sight of is likely to be less relevant to your interests. GOOGLE ANALYTICS AND ADVERTISING Our Platforms use Google Analytics Advertising, a web analytics and advertising service provided by Google, Inc. (“Google”) which enables Big Five to better understand how our Platforms function, how users interact with our Platforms and to provide tailored marketing and advertising content relevant to users, thereby improving and enhancing their user experience. Herewith a summary of the features Big Five uses, the attributes thereof and also the specific cookies which are deployed by Google in respect of the different features:
||TYPE OF COOKIE
||The main cookie used by Google Analytics is ‘_ga’, which enables Big Five from distinguishing between users.
||The main cookies Google uses in this regard are ‘NID’, ‘IDE’ ‘ANID’, ‘DSID’, ‘_gads’, ‘_gac_’ and ‘_gcl_’. These cookies are used for various purposes, including serving, rendering, personalising, muting and limiting ads.
|TYPE OF INFORMATION
||DESCRIPTION OF INFORMATION
||These are standard web protocol sent between any browser request and a server on the internet, which include IP addresses, information about the User’s web browser, page location, document, referrer or the person using a website.
||This would include Pixel ID and the Facebook Cookie.
|Button Click Data
||This includes data about any buttons clicked by Users, the labels of those buttons and any pages visited as a result of the button clicks.
||This includes information which Big Five optionally chooses to send about a User’s visits through Custom Data events to create and manage custom audiences.
|Form Field Names
||This includes website field names such as email or physical address, which are collected through the use of forms on Big Five’s Platforms.